Printing
Let’s face it. Printing is a crucial component of your business.
But at the end of the day, printing is just another commodity, right? If someone could print the same business card or brochure for less money than what you were quoted, wouldn’t it make business sense to go with the cheaper quote?
It depends.
Many printing places, like Kinkos, don’t assist you in setting up your documents so that the final printed product is a quality reproduction of your digital file. Often what looks good on your computer comes out horrible when it is printed on paper. Of course the printer will work with you to fix these problems, for a fee, and after you have paid for your first order that is basically garbage. It not only costs you more money to actually get your printed materials, but the time and energy involved in this approach create a burden that any overworked business owner cannot afford.
Andrew has years of hands-on experience working directly at an offset printer and copy shop. Not only is he well-versed in the multitude of options and choices that are available in the printing industry, but he has also seen many of the common mistakes that occur when taking a computer file and turning it into a physically printed document.
Indeed, Andrew’s career is built on print. His early days were spent working for a daily newspaper in albuquerque, New Mexico. The deadlines associated with working for a daily paper engender a “trial by fire” atmosphere where only the most effective designers survive. It was during his time working in the printing industry that Andrew honed his skills as an efficient graphic designer with the ability to produce graphics and layouts very quickly. His years of experience result in fast turn around times as well as error-free, high quality documents.
Why should you choose AJT Graphics as your printer?
Here’s the deal.
While Andrew worked in the printing industry he not only excelled as a graphic designer, but he quietly learned all the aspects of the business of printing. Most of the jobs that came through his print shop were actually outsourced to larger, wholesale style printers. (actually most print shops do this) These companies work directly with smaller print shops and never deal directly with the public. He learned all sorts of industry secrets like where to get the best deals, who the best printers are, and how set up print jobs to get the most value for the end product.
While working as a freelance graphic and web designer, many of Andrew’s clients would ask where they should get these design materials printed. They wanted to know things like, “What is the best paper to use for business cards?”, or “How much will it cost to get 1000 color brochures made?”. He was happy to consult with them so they could get exactly what they needed, but soon he was spending a lot of time working on these print jobs for free. And that’s not so good for business.
Being an innate entrepreneur, he realized that he could offer a higher level of service and a quality product that wasn’t available to the general public via the wholesale printers, AT LESS COST! Yes, it seems unbelievable, but because AJT Graphics does not have the multitude of overhead costs associated with running a physical print shop (rent, utilities, payroll, copiers, equipment, etc.) we actually can offer a high-quality product for LESS! Printing is not our primary business goal, just one aspect of our communication services, so we are able to offer it as an add-on to our design services at very competitive rates. And when we know you are going to buy from us, we don’t mind taking the time to give you the secret knowledge that will directly give your business a competitive edge.
Ultimately, it just makes business sense to use AJT Graphics for all your communication needs. We are truly a one stop shop.
Why AJT is a Better Choice.
-experience
-access to the big boys
-archives of your files
-consulting
-cheaper
-we negotiate on your behalf
-AJT Graphics clients get 10% off all print orders