Viral Marketing
Infectious Ideas.
Viral marketing consists of creating an idea that replicates itself.
By the sheer virtue of the idea as well as the medium in which it is released, a viral marketing campaign can reach an extremely large audience very quickly without much effort.
Some tactics naturally lend themselves to this type of marketing. Videos work very well for this. Think of the last hilarious youTube video that was sent to you by a friend. Another great example is the concept of free email. Hotmail is one of the most well known and successful of these services. Why? Well, every email that is sent by someone that has a Hotmail account contains a link that lets the viewer know they could get their own email address for free. As more people sign up for the service there is an inherently larger group of people promoting the Hotmail service exponentially. Have you heard of Snuggie? If not, you will in the near future and you’ll remember this article. It is a viral marketing phenomenon.
We know how to package your communication needs in a way that will foster success in the new marketing landscape that has been created by the web. We can help you engage your market using a variety of social media tools such as Facebook, MySpace, Twitter, and YouTube to name a few. We’re on top the emerging trends on the web and can assist you in using them before your competition. Just think if you started doing Search Engine Optimization when Google first started gaining popularity. At that point you were probably wondering if or why you needed a website. The web is in motion and it’s getting harder and harder to catch up. The good news is that one new website or technology could change everything overnight. Who knows… maybe your business will be responsible for the next viral marketing fad!